Alpha Hyundai Motor

Authorized importer in Tunisia of Hyundai vehicles

In 2016, Hyundai Motor Group is ranked third in the world, behind Japan’s Toyota and Germany’s Volkswagen group, with nearly 7.9 million vehicles built.

Hyundai Motor Company sold 4.49 million vehicles in 2017 for a turnover of 75 billion US dollars. The brand is distributed in nearly 200 countries, with a network of 6200 distributors.

Founded in 2010, Alpha Hyundai Motor company is the authorized importer in Tunisia of the South Korean manufacturer Hyundai Motor Company (HMC) light vehicles.

Alpha Hyundai Motor has actually started its activities in 2012 and is positioned today as a reference player in the automotive distribution sector in Tunisia with more than 3,506 vehicles sold in 2017.

Alpha Hyundai Motor company provides both new vehicle sales and customer services (sale of spare parts and technical services workshop).

Alpha Hyundai Motor company has adopted a distribution strategy with the objective to get closer to its customers, focusing on proximity and offering them to discover its products while facilitating access to quality customer services.

Thus, the company settled in the greater Tunis area with head offices, a technical service center and spare parts combined to a delivery platform center, all located in the southern suburbs of Tunis.

The main showroom is located on the road to La Marsa in the northern suburbs of Tunis.

The development plan for the distribution network began in 2013 with the opening of an official agent in Nabeul, followed by the opening of agencies in Djerba, Charguia, Megrine, Sousse and Sfax.



Creation date


3 506

Vehicles sold in 2017


5 years


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